Content Licenses

  • Print publishing: books, periodicals
  • Broadcast, satellite & cable television
  • Radio broadcasting
  • Web-casting

Publishing, television broadcasting, Internet broadcasting and subscriptions, radio, cable and even podcasting - they all require content and plenty of it. The deals between content suppliers and publishers are partly about copyrighted material and partly about distribution and building/maintaining brand awareness. And it's not always a straightforward matter as to which party is bringing what element to the bargain. At root, many content arrangements are exclusive distribution deals - and with exclusivity come risks. While a competitive market with multiple competing distribution channels typically sorts out value fairly quickly, the exclusive distribution of content through one channel prevents the market from operating as it might otherwise. For this reason, content rights need to be valued properly at the time of the contract and in the case of untested content or untested channels, the agreement needs to accommodate the possibility that a mismatch between the content supplier's needs and the channel provider's needs may occur.

  • Entertainment
  • Financial information
  • Legal/educational
  • Medical/diagnostic


Site Map